To work, the work has to do more than break through. It has to resonate and inspire the audience to take action.
My work has restored the luster to a tarnished brand, turned a brand decal into a pledge of allegiance, sparked a nationwide discussion with a statewide campaign, transformed a tagline into a pop culture catch phrase and propelled a sluggish brand to all time sales records.
In other words, it worked.
With every brief comes the pressure to do it again. Patton once said, "Pressure makes diamonds". Let's make some diamonds.