Evolution Fresh Juice

When it comes to juices, not all are created equal. So, we challenged juice drinkers to turn their bottles around and compare their favorite juice’s ingredient list with Evolution Fresh’s. We even launched a #turnitaround promotion, where participants could win a year’s worth of green juice by posting their wellness goals and using our hashtag. As Group Creative Director, I worked directly with my team on this campaign that was part of the pitch that won the client’s business.