Part Buddha, part prize-fighter (or so he’s been described), Hutson hails from Cleveland, Ohio, the city of bad jokes and tragic sports stories. As such having a thick skin is simply part of his DNA. So, you could say, Hutson was built for a career in advertising.
Currently the ECD of Foodmix in Chicago, Hutson started his career at JWT working on all the brands he grew up eating and learning from some of the best minds in the business. From there his path led him across the country and back with stops in Vegas, Cleveland (who says you can’t go home again), Pittsburgh, Philadelphia, New York and eventually back to Chicago.
Throughout his career, Hutson has earned a reputation for leading and encouraging teams, groups, entire agencies and even clients to think smarter, be braver and push past their comfort zones. It’s this poise, demeanor and way in which he leads that inspired one co-worker to write, “..he is a rarity-a calm and encouraging presence, a creative rock to lean on. A creative rock that holds the creative team together and motivates its work into late nights and past the obvious solutions. A creative rock that comforts the client and seamlessly invites new business. A creative rock that can change the work environment from the humorless and ordinary to the truly engaging and stellar workplace that every agency, no every company strives to be.”
With this approach, Hutson has lead the agencies he’s worked with to an impressive streak of new business wins including Trex Decking, Starkist, Evolution Fresh Juices, Tazo Tea, Rosewood Hotels & Resorts, The Fontainebleau Miami, Sunoco and Dietz & Watson.
Recognized by the One Show, the Effies, the FWA, Addys, CA, Archive, as well as a Best of Show/Digital, Hutson’s work continuously seeks to push past what’s been done and what’s expected to create impactful and meaningful brand stories. Awards aside, his work also works. While leading the PA Lottery, his work helped propel the brand to an all-time sales record of $100 billion annually. It also started a nationwide debate for a statewide campaign that included Whoopie Goldberg on “The View”, Bill O’Reilly on Fox News, Forbes, The Huffington Post and Bloomberg Businessweek all while surpassing client expectations and their goal raising $261 million ($71 million over goal) for the state of Pennsylvania’s Department of Revenue.